Founded EntryWala and led the creation of an end-to-end event ticketing platform spanning web and native Android and iOS applications. Drove product vision and execution from concept to launch, focusing on seamless discovery, booking, and digital ticket delivery. Built strategic partnerships with event organizers and served as official ticketing partner for large-scale events. Led cross-functional teams with a strong emphasis on user experience, reliability, and scalable platform growth.

Founded Adency to drive digital growth for brands through data-driven marketing, performance optimization, and automation. Led strategy and execution across paid media, organic growth, analytics, and conversion optimization, helping businesses scale customer acquisition and long-term brand impact.

Co-founded UX Crafts and led the development of intelligent customer experience platforms combining AI, workflow automation, and omni-channel communication. Architected end-to-end customer engagement systems across WhatsApp, SMS, email, voice, and in-app channels. Drove product strategy and execution for AI-powered support, automated ticketing, and self-service solutions. Led platform integrations with CRM, ERP, and third-party systems to deliver scalable, enterprise-ready customer journeys.

Founded and scaled Hawiot into one of India’s leading home automation brands, driving growth across residential, commercial, and enterprise markets. Led business development, customer acquisition, and nationwide partner and dealer expansion. Built and managed cross-functional teams across sales, operations, installation, and customer support. Oversaw end-to-end customer experience, pricing strategies, and high-quality project delivery while guiding product roadmap and strategic expansion.

Worked as an Assistant Manager delivering enterprise automation and integration solutions within a banking environment using Microsoft Dynamics 365 and Microsoft Power Automate. Led the development of secure APIs and backend services using C# and the .NET Framework, enforced Service-Level Agreements (SLAs), and improved operational efficiency through automated, compliant business workflows.

Worked as a Technical Specialist delivering enterprise smart automation and business solutions using Microsoft Dynamics 365 and Microsoft Power Apps. Designed and implemented intelligent workflows, developed custom extensions and integrations using JavaScript and C#, and supported cloud-based solutions on Microsoft Azure to transform business processes and improve operational efficiency.

Worked as a Consultant delivering smart automation and enterprise solutions using Microsoft Dynamics 365 and Microsoft Power Apps. Designed and implemented intelligent business workflows, developed custom integrations using JavaScript and C#, and supported cloud-based solutions on Microsoft Azure to improve process efficiency and scalability for enterprise clients.

Served as a Senior Consultant delivering enterprise digital transformation solutions using Microsoft Dynamics 365 and Microsoft Power Apps. Led the design and implementation of scalable business applications, automated workflows, and data-driven systems while collaborating with cross-functional teams on digital product and design system initiatives.

Worked as a Consultant at Srireina Technologies, delivering data-driven digital marketing and automation solutions using Microsoft Dynamics 365 and Microsoft Power Apps. Designed and customized business applications, automated marketing and reporting workflows, and enabled performance-driven decision-making through integrated data insights.

Worked as a Project Engineer at Wipro, contributing to enterprise digital transformation projects using Microsoft Dynamics 365 and Microsoft Power Apps. Developed and customized business applications, automated data entry and workflow processes, and supported system integrations to improve operational efficiency and data accuracy for enterprise clients.